Marketing Specialist

Play 3arabi, a leading publisher of games focused on the MENA region and the Arabic language, is seeking to hire Marketing Specialists in Amman, Jordan and Ramallah, Palestine to work on our current and upcoming games.

Job Description

A marketing specialist is the genius that gives life to game organisms. She / he attracts, acquires, and analyzes players on a daily basis, and optimizes paid and organic user acquisition to make sure each game is getting enough of the right users to make it more fun for everyone, as well as ensure it is scaling in a healthy way. A marketing specialist creates and regulates the water supply for the living garden that is the game.

Profile

You arepassionate about games, crazy about marketing and communication, creative, analytical, able to think on your feet, highly organized, result-driven, able to make data-driven decisions, comfortable working in a fast-paced environment, and most importantly, have a high sense of ownership.

Responsibilities

• Plan and execute marketing campaigns using various CPM, CPI, and digital marketing channels
• Build partnerships with distributors, agencies, and influencers, and work with them to reach user acquisition targets while maintaining the quality of acquired users under the given budgets
• Identify trends and insights, and optimize spend and performance based on the findings
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Provide internal reports on a regular basis
• Collaborate with internal teams to prepare landing pages, images, texts, videos, and other creatives for marketing and social media purposes
• Coordinate the creation of digital content, blogs and press releases
• Find ways to enhance organic games growth through continuously preparing and optimizing the SEO, SEM, and ASO of our games
• Develop and employ marketing and community policies, strategies, and best-practices
• Stay up-to-date with digital media developments

Qualifications

• Passion for games
• Passion for learning
• Excellent command of spread sheets (Excel / Google Sheets)
• Excellent analytical skills
• Great presentation and documentation skills
• Great written and verbal communication skills
• Fluency in English
• High attention to detail
• Problem solving skills
• Bachelor degree in marketing, economics, or related fields

Bonus Points

• Experience marketing mobile games or apps
• Knowledge of video and picture editing software such as Adobeis a definite advantage

Please apply with your CV in English and a cover letter by sending an email to jobs@play3a.com with the title: Marketing Specialist. We’re looking forward hearing from you!